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Polo word means the sport which people play polo ball, while the polo movement is a noble movement, participation is usually wearing tennis clothes knitted from the short-sleeved sportswear, will evolve into a mass of this sportswear-style clothes It is Ralph Lauren's credit.
History into the twentieth century, the late sixties, a new fashion empire, the rise, so that Ralph Lauren's name frequently appeared in various media, the fashion designer's creativity first and foremost has greatly influenced the United States fashion, followed by the entire international fashion also had a profound impact. His design idea is to emphasize clothing and social environment, the coordination of the era of civilization, not just clothes As everyone tight As everyone loose, long short, therefore, has been evaluated as "successful marketing of a modern lifestyle."
Yoyo noticeable in the classic polo clothing and levi's jeans, as created by the Ralph Lauren polo shirts are fashionable clothing in the success of modern masterpieces. Jeans for the human body is the trunk below the clothing revolution, and polo shirts are to complete the other half revolution. Today, we can say: jeans and a knit shirt is the world's most popular services for men and women dressed in style. while the polo movement is a noble movement, participation is usually wearing tennis clothes knitted from the short-sleeved sportswear, will evolve into a mass of this sportswear-style clothes It is Ralph Lauren credit. The designer was born in New York, United States the envy of the British aristocracy and the worship of the romantic elegance and laid-back lifestyle and the interesting way, but he was not blind in the design selection and imitation of the British aristocracy too restrictive luxurious dressing up, but rather to capture embodied in the polo shirt with a high quality of life and temperament on the unusual and the integration of the American national character of a free and open to create a Department of the traditional elegance and modern chic in a furnace brand knitted cotton polo T-shirt. Thereafter, any such style shirt, no matter what brand, people are known as the polo embroidered shirts , it has become a timeless classic.
In 1968, men's Ralph Lauren set up a company to polo as a brand name. This clothing style was first accepted on American campuses, and gradually also favored by the upper strata of society and become the world's men dressed in uniforms.
20 years, polo shirt's basic style of the same: rib knit collar and cuffs, his breast with 2-3 buttons, seat height enough to make a suit linings exposed when the collar. Appropriate body relaxed Wai Wai and sleeves, soft cotton knit and there is tension material, not only for sports, shopping, traveling, and can tie in with suit or jacket.
polo-shirt collar t-shirt than that without a more rigorous, less than the shirt has a tight binding. polo style shirt remained unchanged, but change colors to adapt to different times, every quarter in order to enrich the color to adjust to the new epidemic. This skillfully classical taste coasted leisurely into the modern lifestyle design philosophy throughout the Ralph Lauren of the various types of design. polo / ralph lauren men's brand, including suits, shirts, t-shirts, pants, jeans, leather jacket, have a modern means of the noble, very suitable for rank, status of middle-class men's wear.
polo style is characterized by the biggest brand, not the pursuit of short season, while the advertised Meaningful cordial. Similarly, the beginning of the seventies ladies ralph lauren brand also through such a design philosophy, women shirts, suits, sweaters, coats and other types of wear styles are stable, the combination can also be worn on many occasions, therefore, attract a large number of professional women.
Eighties, the attention of Ralph Lauren began to invest in sports fashion, so far, sportswear (polo sport) has become the company's key product categories, including fishing clothes, hunting equipment, golf clothing and so on. For the love of sports and fitness of Americans, this campaign is being co-demand fashion. The eighties, the global rise of fitness hot, and the nineties nostalgia, retro, and the concept of environmental awareness, but also simple and comfortable movement of the wave of high fashion. 1994 in New York, the new stores opened polo sport shrouded in the economic slump will undoubtedly bring the United States to bring a strong stimulus and contrast. The store's overall renovation has maintained a consistent style: classical noble, leisurely's chic, traditional Western-style romantic gentleman and the perfect combination of modern temperament, and has never limited by the times the charm.
"I firmly believe that clothes will eventually go beyond time." Ralph Lauren confidently said, "they should be born after the era appears to be beautiful. Put on my clothes people do not know that they are 'fashion '. They are the good clothes, just as tasty as the food. "In a nutshell, this is his design philosophy, it is his successful creed.
polo brand started from the tie, Ralph Lauren first launched in the U.S. broad-based ties. After the successive introduction of men's, women's clothing, baby clothes, children and men's clothing, sportswear and polo / ralph lauren owned leather goods, bags, hats, socks, eyewear, accessories, household goods and so on. By 1993, double rl licensing stage, based on rough, uninhibited style of the American cowboy targeted another American men. In 1995, for urban youth boys and girls come out of the new brand ralph. Since 1967, the tie began, Ralph Lauren for the people to build a new fashion, a distinctive way of life.