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Ralph Lauren and the 10 billion dollars

“Ralph Lauren” The words mean what? A girl most coveted brand Polo shirt in New York?An women as a elite go to shopping for treating herself ? Star and aristocratic pride and brilliance of the Tips? Or the synonymous name of a brand which the annual sales is 10 billion dollars?

The beginning, someone lent me 5 million, but no one tell me how to manage a apparel company. , "According to Forbes Rich statistics List,the finance of 2005 year, total revenue of Ralph Lauren fashion brands were grown up 25%,and only the sales of women's apparel was more than one billion dollars. He also become the world's best-selling fashion designer .

The best-selling designer

There has been a critics described the Ralph Lauren apparel: it makes women looks like you can talk in French tirelessly and the aristocratic lady can play Beethoven's piano sonatas. Almost all of the print ads in the brand, we have seen the view of the rich and leisurely life of the American upper-class families. In this society where there is no aristocratic tradition, it seems to satisfy people's all of the yearning in "blue blood".Ralph Lauren symbolize the noble taste and quality of life which is always dreamed.

Ralph Lauren in the fashion industry's success stories is what a perfect reflection of the American dream. Never had formal fashion design education, he was born in 1939 in New York an ordinary Russian immigrant families,in 1967 designed the tie for starting a fashion career. In 1968 relying on 50,000 dollars of loans to set up a Polo fashion company, developing from that Polo tie to now to form a broad-encompassing fashion kingdom,and Ralph Lauren has undoubtedly becomed an American-style endorsement. On the 40th anniversary of his designed career,the veteran designer who annual income was 10 billion, revealed to the world the secret of how to get on the top spot.