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Whole name: Abercrombie & Fitch
Referred to as: A & F
Country: United States
Create Age: 1892
Product categories: male and female casual wear, sportswear, underwear
Founder: David Abeikelong than (David Abercrombie)
Company Headquarters: New York, USA
◆Brand Introduction:
A & F (Abercrombie & Fitch) is casual clothing brand from the U.S.A, identity is a moose with big angle. We prefer to directly call for simple: A & F, or with A & F's nickname: small elk.
A & F (Abercrombie & Fitch) is a highly influential minds of American youth ultra-fashion brand, it own total five sub-brands: Abercrombie & Fitch, Abercrombie Kids, Hollister, Ruehl and Ezra Fitch.
◆Brand History:
A & F (Abercrombie & Fitch) is that the clothes interesting ideas are always changing almost on a quarterly basis. A & F ads are all use the music, sports and other situations which young people like ,to show the connotations of A & F clothing. In fact, the cool element in the A & F dress style are not inborn. In 1982, David Abercrombie created with the company the same name David T. Abercrombie in New York,which is the clothing supplier to provide hunting, fishing and other outdoor activities for wealthy men.
The men so love the outdoor activities Mr Ezra Fitch joined the management team of David Abercrombie,and undergo several re-positioning and product restructuring, during this period Mr David Abercrombie exit.
Afterwards, the men who is very good at marketing Mr Ezra Fitch renamed this brand as Abercrombie & Fitch which is too long to read and memorize.
But it is convoluted and so sounds cool!
In 1988, Limited company bought the "A & F" sales department of low price products. In 1992, Limited's chairman Leslie Wechs Recruit Jeffries beacause of his gift in casual clothing design,and he bring the vitality for the A&F (Abercrombie&Fitch).
Hence, A & F (Abercrombie & Fitch) clothing began to glow with youthful vitality. In Jeffries opinion, consumers want the classic American Apparel which not noly with high quality,but also can revealing the young mind.
A & F (Abercrombie & Fitch) become popular around the world from the United States, its main route is casual and young. Super nice clothing texture, design is outstanding for Asians body and very much sought-after. Clothing finest of cotton fabrics, comfortable and breathable, soft, Sweat-absorbent nature is also superior.
A & F (Abercrombie & Fitch) become popular day by day, the price is a little high, be called advanced sportswear. In the United States, if wearing an A & F (Abercrombie & Fitch), can be a small aristocracy啦. A & F (Abercrombie & Fitch) is an American brand, there are no open to other countries. In Asia, if want to buy A & F (Abercrombie & Fitch) clothes only to find the Purchasing agents depend on web Shopping Service.
◆ A & F (Abercrombie & Fitch) dress style features:
Concise design concept, whether it is T shirt or a shirt, jacket is a good choice oh.
Supior pants type can fix the little shortcoming of your body, different shoes and boots with different styles. Both sweet, cool style you can choose special.
A&F cutting highlight the chest,waist and hip, fully close, sexy extraordinary.