by love fashion apparel

 

Whole name: Abercrombie & Fitch
Referred to as: A & F
Country: United States
Create Age: 1892
Product categories: male and female casual wear, sportswear, underwear
Founder: David Abeikelong than (David Abercrombie)
Company Headquarters: New York, USA
◆Brand Introduction:
A & F (Abercrombie & Fitch) is casual clothing brand from the U.S.A, identity is a moose with big angle. We prefer to directly call for simple: A & F, or with A & F's nickname: small elk.
A & F (Abercrombie & Fitch) is a highly influential minds of American youth ultra-fashion brand, it own total five sub-brands: Abercrombie & Fitch, Abercrombie Kids, Hollister, Ruehl and Ezra Fitch.

◆Brand History:
A & F (Abercrombie & Fitch) is that the clothes interesting ideas are always changing almost on a quarterly basis. A & F ads are all use the music, sports and other situations which young people like ,to show the connotations of A & F clothing. In fact, the cool element in the A & F dress style are not inborn. In 1982, David Abercrombie created with the company the same name David T. Abercrombie in New York,which is the clothing supplier to provide hunting, fishing and other outdoor activities for wealthy men.
The men so love the outdoor activities Mr Ezra Fitch joined the management team of David Abercrombie,and undergo several re-positioning and product restructuring, during this period Mr David Abercrombie exit.
Afterwards, the men who is very good at marketing Mr Ezra Fitch renamed this brand as Abercrombie & Fitch which is too long to read and memorize.
But it is convoluted and so sounds cool!
In 1988, Limited company bought the "A & F" sales department of low price products. In 1992, Limited's chairman Leslie Wechs Recruit Jeffries beacause of his gift in casual clothing design,and he bring the vitality for the A&F (Abercrombie&Fitch).
Hence, A & F (Abercrombie & Fitch) clothing began to glow with youthful vitality. In Jeffries opinion, consumers want the classic American Apparel which not noly with high quality,but also can revealing the young mind.
A & F (Abercrombie & Fitch) become popular around the world from the United States, its main route is casual and young. Super nice clothing texture, design is outstanding for Asians body and very much sought-after. Clothing finest of cotton fabrics, comfortable and breathable, soft, Sweat-absorbent nature is also superior.
A & F (Abercrombie & Fitch) become popular day by day, the price is a little high, be called advanced sportswear. In the United States, if wearing an A & F (Abercrombie & Fitch), can be a small aristocracy啦. A & F (Abercrombie & Fitch) is an American brand, there are no open to other countries. In Asia, if want to buy A & F (Abercrombie & Fitch) clothes only to find the Purchasing agents depend on web Shopping Service.
◆ A & F (Abercrombie & Fitch) dress style features:
Concise design concept, whether it is T shirt or a shirt, jacket is a good choice oh.
Supior pants type can fix the little shortcoming of your body, different shoes and boots with different styles. Both sweet, cool style you can choose special.
A&F cutting highlight the chest,waist and hip, fully close, sexy extraordinary.

 

Ralph Lauren and the 10 billion dollars

“Ralph Lauren” The words mean what? A girl most coveted brand Polo shirt in New York?An women as a elite go to shopping for treating herself ? Star and aristocratic pride and brilliance of the Tips? Or the synonymous name of a brand which the annual sales is 10 billion dollars?

The beginning, someone lent me 5 million, but no one tell me how to manage a apparel company. , "According to Forbes Rich statistics List,the finance of 2005 year, total revenue of Ralph Lauren fashion brands were grown up 25%,and only the sales of women's apparel was more than one billion dollars. He also become the world's best-selling fashion designer .

The best-selling designer

There has been a critics described the Ralph Lauren apparel: it makes women looks like you can talk in French tirelessly and the aristocratic lady can play Beethoven's piano sonatas. Almost all of the print ads in the brand, we have seen the view of the rich and leisurely life of the American upper-class families. In this society where there is no aristocratic tradition, it seems to satisfy people's all of the yearning in "blue blood".Ralph Lauren symbolize the noble taste and quality of life which is always dreamed.

Ralph Lauren in the fashion industry's success stories is what a perfect reflection of the American dream. Never had formal fashion design education, he was born in 1939 in New York an ordinary Russian immigrant families,in 1967 designed the tie for starting a fashion career. In 1968 relying on 50,000 dollars of loans to set up a Polo fashion company, developing from that Polo tie to now to form a broad-encompassing fashion kingdom,and Ralph Lauren has undoubtedly becomed an American-style endorsement. On the 40th anniversary of his designed career,the veteran designer who annual income was 10 billion, revealed to the world the secret of how to get on the top spot.